Hannover Messe

 A World of Opportunities: All at one Trade Show

The Hannover Messe is one of the world’s largest Trade fairs. It is held at the Hannover Fairground in Hanover, Lower Saxony, Germany. Typically, there are about 6,500 exhibitors and 250,000 visitors.

HANNOVER MESSE has been the world’s most important industrial tradeshow and largest capital goods exhibition for years.


The world’s leading Trade Fair for Industrial Technology. All key technologies and core areas of the industry – from research and development, industrial automation, IT, industrial supply, production technologies and services to energy and mobility technologies.

Trade show line -up:

Five trade shows, one platform. At the world’s largest industrial trade fair, you will find the full range of technical innovations throughout the whole value chain – from automation to supplier solutions. With such a high number of key decision makers in attendance, HANNOVER MESSE is the ideal place for networking and new business.

Mexico – Partner Country 2018

Every year, HANNOVER MESSE, the world’s leading trade show for industrial technology, shines its spotlight on a chosen Partner Country. At HANNOVER MESSE 2018, that country will be Mexico.

As Partner Country, Mexico will have the opportunity to present its new technologies, investment opportunities, innovative growth strategies and research projects to the shakers and movers of global industry.

Integrated Automation, Motion and Drives:

The global hotspot for Industrie 4.0. Integrated Automation, Motion & Drives is the new trade fair that covers everything to do with industrial automation, industrial IT, power transmission, and fluid power technology – from mechanical engineering and robotics to process automation.

Digital Twin

Machines today are designed with corresponding virtual representations. The physical and digital counterparts exchange data, which is constantly captured by sensors. This way, companies can detect faults earlier in the development phase—and even monitor machinery and components after distribution.


Capable of reacting to people and not just following pre-programmed commands, collaborative robots equipped with sensors enable an entirely new form of teamwork. This in turn allows companies, especially SMEs, to boost their competitiveness.


The global hub for industry startups: Young Tech Enterprises puts you in touch with people who have what it takes to put your budding business on the right track. HANNOVER MESSE’s dedicated showcase for startups is the place to be!

Opening Ceremony 2018:

The Opening Ceremony of the HANNOVER MESSE will take place Sunday, April 22nd, 2018 at 6 PM at the Hannover Congress Center (HCC). Within the scope of the formal launch event, the attendance of leading representatives from the industry and politics are expected.

Artificial Intelligence expected to drive growth:

According to experts, companies that use machine learning processes increase their economic performance. The biggest gains are expected in the IT and finance sectors, telecommunications, and the manufacturing industry.

At IAMD, visitors can look forward to a comprehensive and detailed overview of what artificial intelligence and machine learning make possible in industrial applications – both now and in the future.

 Crescendo Worldwide:

Crescendo provides a unique service – International Exhibition Support, by providing Qualified B2B meetings in various International Exhibitions. Qualified meetings are arranged with our proven process called ‘Hand Shake & Hand Hold’

We provide B2B meetings by working for you, Pre-Exhibition, During Exhibition and Post.

Crescendo Exhibition Support Process PRE-Exhibition

  • Understanding company requirement to participate in the International Fair
  • Identifying Right Companies
  • Initiating Discussion
  • Exchanging Information
  • Arranging Conference Call / Skype Call
  • Exhibition Pre-Requisites Assistance (Catalogues, Brochures, Websites, Booth Design)

During Exhibition

  • Scheduling meetings
  • Conducting meetings
  • Assisting in discussion
  • Preparing and signing of MOU’S

Post Exhibition:

  • Arranging next level discussions
  • Arranging visits
  • Follow up for Business closure


– written by Abhilasha Kumari

(Market Report & Research Analyst)